When building your advertisement ad, e-mail or message in any format, these 5 tips might help you reach your audience better.
- One Main Message. A chinese proverb goes: “A man who chases two rabbits catches none”. Likewise, try to have only one message in each marketing effort, to ensure that you get just that.
- Distinction. We are all busy, so to stop us in our tracks it takes something extra. The approach much be distinctive in order to stand out and get some attention.
“Where are the papers I had on my desk?” was one of the common asked questions at the office, before we started using Trello. Now these papers are inside a free online project management system – available 24/7 from all devises, everywhere. There are dusins of alternatives such as basecamp.com, asana.com etc. but here is why we choose this one.
Reasons to use Trello as a publisher
- Freedom of placement. We have people in different locations and countries and some working from home some days etc. and therefore the paper archive had it’s limitations.
- It’s free. We choose Trello for our online system, since it’s free part was important in the beginning, so we could test without costs.
- Easy-to-use has proven to be more important than first anticipated, since we constantly need to involve new people (and even though they are ‘new’, doesn’t mean they are young and easy adapters).
- Easy-on-the-eyes sounds like a superficial thing, but it turns out that many archive/update tasks will not be carried out, since we are busy and will rather prioritize something more rewarding. So when the system is easy-on-the-eyes (or fun) it dramatically helps people to do it. Just placing a check mark in a box is fun — more fun than writing ‘ok’ somewhere in an Excel spread sheet field no one else sees. There’s a whole science on motivational incentives / behavior called gamification.
Add-ons are the products that are sold together with a magazine or newspaper – like a DVD or book. Sometimes they come along for free, shrink wrapped together with the magazine, other times they are sold separate.
Almost opposite of regular book sales, the add-on enthusiast looks for products with a lot of parts – like a book series with a lot of titles. This is due to the fact that once the sales gets rolling, you want to reap as much and as long as you can. The marketing needed to launch a 4 volume book series and a 50 volume is almost the same, but with the latter, the sales should be higher.
Photo courtesy of ©photl.com/Studio Cl Art
Let’s have a look at some real life examples of add-on campaign and what was done to make it happen.
The main source of income for a magazine or newspaper is subscriptions and advertisements. However there is a third source in which to generate income and increase sales and that would be by offering Add-ons.
An Add-on is an item, like a DVD or book, that is often sold with, or added onto, a magazine or newspaper.
Add-ons can consist of:
- Creating an editorial series or a collection of enticing gadgets or digital devices
- Offering it to readers at an attractive price by utilizing an advertising campaign
- Selling it with the magazine or newspaper as an added option for a discounted price
99designs is a website where you can create a profile, create a contest and have designers create your design.
We have been using this service for some years now and have gathered some experience, that we are now sharing with you. So, here is a few suggestions / advice when using 99designs.com
1. Get the brief right from the start
When creating a contest on 99designs, you create a brief (that’s the name they have given the job description). Here you describe what you want and upload pictures for inspiration or use in the design.
I usually count on using 2 hours to do the brief, since the time spend here is saved many times later on. The first few times I ran contests on 99designs, I did the description somewhat fast and with a lot of internal terms and in general the explanation was too flawed. A few hours after I started the contest, the designers started asking questions and I had to explain what I actually meant. So i learned that I could probably set up a contest for a new cover design in 10 minutes, but that would mean that I needed to spend a lot of time later on post-developing the brief / explaining and furthermore. Furthermore, the designers might not even participate if they didn’t get the idea from the first look at the contest.
Publishing is a unique industry in the way that all skills are useful – and necessary to have represented. Creative, structured and technical (ok, let’s call them/us nerdy) people are all needed. In publishing there are so many interesting things to work with. This means that we often through ourselves into too many projects – and get overwhelmed.
To get more bang for the buck (‘buck’ is time in this case), we can outsource. One easy-to-use online service is Fiverr.com. Here you can hire people to do something within their expertise – prices starting at $5.
Tasks we have successfully outsource to Fiverr:
1. Webdesign. Landing page or poster. For example this Power Point / Key note poster to fit into a marketing slide show. I send the text and some guidelines and got this back within a day.
The Internet is constantly providing us with new ways to be more effecient and take advantage of expertise and low prices in other countries.
At Scandinavia Publishing House we have especially used 3 online tools to improve our product development and made it cheaper.
At www.99designs.com you can create a contest and have graphic designers from all over the world bring their proposal to the table. This means that you are no longer dependent on a single internal or external designer to hit the perfect cover design within a reasonable time frame. Now you can describe what you want, post it and have multiple people submit their entry that you can then evaluate and give feedback on. Within 7 days you’ll have a great design for sure. The price for one project (a cover design for instance) starts at US $299.
The first few chapters of the Bible are quite fascinating and filled with action and drama. Creation of the whole Universe in chapter 1 and 2, temptation and dishonesty in chapter 3 and murder in chapter 4.
Then, already in chapter 5 – in the first of 66 books – the begats rise like a wall that blocks your reading and makes you want to surrender right away.
Photo courtesy of ©photl.com/Studio Cl Art
There are several passages in the Bible (especially in The Old Testament) that are hard to get through. That’s one good reason most Bible reading plans contains a little portion from different places in the Bible to read each day.
For children, these family tree chapters and lists of men of Israel’s 12 tribes or material for the Temple are even more dreadful. So, if a kid should want to go through the whole Bible chronologically, a Children’s Bible is a good tool. Not only are the stories and texts selected carefully, but it comes illustrated, so each page is new and exiting.
In a hectic time, such as this, where the ADHD label is stuck on any kid running by in a frenzy, finding a quiet time to read with kids seems like a lost art. But it’s more needed than ever.
The input that our kids have to tackle every single day is exploding and they need to process so much information, that you start thinking “who knows what sticks”. Those of us who are interested in our children keeping their faith, have a challenge to find time and material to teach them about the Bible.
Here are 3 powerful reminders of why it is important for parents to read with their children: